And Chrome doesn’t really do much to stop this. And there’s nothing you can do about it: delete as many cookies as you like or browse in Incognito mode, it won’t make a lot of difference - Google will still hoover up data about your internet activity.Īnd don’t forget that, besides Google, hundreds of other companies are also tracking your actions in cyberspace. If you use Chrome, Google can see just about everything you get up to online. Of course, Google’s own browser, Chrome, plays a not-insignificant role in all this.
Its sources of user data are wide-ranging: from highly visible products and services used by everyone (search, YouTube, Android, etc.), to invisible ones like Google’s analytical tools, which are used by most websites and applications. That’s because Google can - and does - collect far more of your data than anyone else. It’s this data that allows advertisers to target audiences far more precisely than through other platforms. And the basis of such outstanding success of the company in the advertising business is user data. It’s important to realize that Google gets the lion’s share of its revenue (in 2022 more than 80%) from selling ads.
But for those who’ve just joined us so to speak, we’ll briefly explain Chrome’s attitude to user privacy, and why the browser is best avoided. If you’re interested in the topic of user data collection, you probably already know all about Google, and so you can skip this part. If that makes you uncomfortable, you’ve come to the right place - we’re here to help you find a private browser that respects your privacy! But before listing these alternatives, we need to highlight what’s actually wrong with the world’s most popular browser - used by two-thirds of the world’s netizens. You basically give it to your browser for free, which then passes it on to companies you have no interest in for them to monetize.
Information about what you eat, what you watch, who you text, who you sleep with and where you’re going on vacation has long been a commodity.
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